The Problem with Auto Dealer Hiring
Bad hires in Service costs you time and tickets. Bad hires in Sales costs you money as potential buyers grab the next “be-back bus.” Bad hires in Parts results in awful inventory management, costing you thousands to right the ship. Bad hires in Accounting or F&I leave your books out of balance or short on dealer cash.
Finding The Best Staff for Sales, Service, Parts, and More
We start with the job ad. At best it’s copied from a competitor. At worst, it’s boring legalese. Either way, nobody wants to apply to work for your dealership if it doesn’t stand out against another. We teach you how to write unique, attractive, SEO-friendly job ads so your ad can stand out and you get stand-out applicants.
Not Embracing Your Uniqueness
Your company is like a highly customized car. It’s unlike any other with no direct competitor or model. From your benefits to your culture to your policies, we encourage you to be unique. We’ll show you how to identify what makes you special and why it matters to prospective employees and customers.
Not Understanding that Applicants are Potential Buyers
Maybe you get a dozen walk-ins a day. Or maybe you get that over a week. Either way, every visitor, including applicants, is a potential buyer. And every buyer is a potential employee. Bad hiring experiences can kill the likelihood that they’ll ever purchase. We’ll teach you why great application experiences matter.