The Problem with Auto Dealer Hiring

Bad hires in Service costs you time and tickets. Bad hires in Sales costs you money as potential buyers grab the next “be-back bus.” Bad hires in Parts results in awful inventory management, costing you thousands to right the ship. Bad hires in Accounting or F&I leave your books out of balance or short on dealer cash.



Problem 1

Finding The Best Staff for Sales, Service, Parts, and More

We start with the job ad. At best it’s copied from a competitor. At worst, it’s boring legalese. Either way, nobody wants to apply to work for your dealership if it doesn’t stand out against another. We teach you how to write unique, attractive, SEO-friendly job ads so your ad can stand out and you get stand-out applicants.


Problem 2

Not Embracing Your Uniqueness

Your company is like a highly customized car. It’s unlike any other with no direct competitor or model. From your benefits to your culture to your policies, we encourage you to be unique. We’ll show you how to identify what makes you special and why it matters to prospective employees and customers.


Problem 3

Not Understanding that Applicants are Potential Buyers

Maybe you get a dozen walk-ins a day. Or maybe you get that over a week. Either way, every visitor, including applicants, is a potential buyer. And every buyer is a potential employee. Bad hiring experiences can kill the likelihood that they’ll ever purchase. We’ll teach you why great application experiences matter.

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We Provide Expert Training & Consultation

We’ll share everything we know about making hiring your competitive advantage against other automotive dealers.

  • We cover how to write killer job ads that attract the right candidates (everything from Sales to Service to Parts and Customer Service)

  • The best sources for hiring at auto dealerships

  • The best day of the week to post a job ad as an auto dealer

  • The essential interview questions every General Manager, General Sales Manager, Service Manager, or HR Manager should ask

  • And more!

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ApplicantPro for Auto Dealers Hiring Framework

We’ll also go beyond sharing our expertise in articles to breaking down exactly HOW to hire pros like a pro with a series of webinars and videos showing you exactly what to do every step of the way.


ApplicantPro for Auto Dealers Hiring Software

We’ve spent a decade not only perfecting the hiring process but also building a software solution to support that process. With ApplicantPro for Auto Dealers, you’ll get a best-in-class hiring solution built for any GM, GSM, SM, or HR professional to immediately use for job posting, screening, communication and more. Request a chat with an ApplicantPro for Auto Dealer expert.


Awarded Best Value, Most Recommended, and Best Functionality by Capterra!

I have worked with several applicant tracking systems and find ApplicantPro to be heads and tails above the rest.
Their customer service is the best customer service I have ever received in the workplace with a vendor - they always respond quickly and follow-up when necessary.
— Kristin @ Kolbe Striping
Saves a ton of time!
One location to house all job postings and applicants.
Reduces significant time spent on emails and meetings.
We (hiring managers) can quickly review an applicants resume and answers to additional questions. Then immediately ask for an interview to be set up by a simple drop-down list.
— Katie Preston @ Globalscape
I love the fact ApplicantPro posts all the ads for me.
The system is really fast and efficient. It is also very easy to learn from a users perspective. My managers seem to be very happy to recruit with ApplicantPro. The training documents are great as well.
— Patty Miller, VP of HR @ RealSource Management LLC